AdEx, a prominent blockchain-based advertising platform, has introduced AdEx AURA, an advanced AI-powered tool designed to utilize public blockchain data from Ethereum (ETH) and Layer 2 to deliver personalized recommendations for users and developers, as learned by Finbold on Monday, December 23.
With advanced AI models, AURA evaluates blockchain activities, such as transaction patterns and app usage, and uses them to deliver custom-tailored actions. For example, the tool can recognize and recommend relevant services to frequent decentralized exchange (DEX) traders or guide the bridging funds to new blockchains, fostering a seamless user experience.
An AI agent for digital advertising
AURA operates unlike traditional targeting models. As an AI agent, it aligns the user’s and ecosystem’s interests to reward value-driven suggestions and promote a fair attention economy. In the spirit of seamless experience, AURA embeds personalized recommendations directly into Web3 platforms like wallets, dApps, and blockchain explorers.
For example, AURA can dynamically organize app catalogs for crypto wallets, leverage transaction history for context-aware suggestions on swap and bridge pages, and analyze transaction patterns to recommend the next steps for blockchain explorers. The new approach aims to boost audience engagement while upholding trust and transparency.
AURA’s ecosystem runs on the native ADX token, which marketers and developers can stake to enhance recommendation placement or streamline placement approvals. The native token’s synergy with AURA is designed to contribute to the platform’s overall trust and transparency.
The goal of AURA
Ivo Georgiev, the CEO of AdEx, shared his vision of the project:
“AdEx AURA represents a significant step forward for Web3 engagement. It’s not just about analyzing on-chain activity—it’s about delivering smarter, more personalized interactions that benefit everyone in the ecosystem.”
Finally, AURA represents the first of several new projects of the company, and AdEx has invited crypto platforms to explore and benefit from the tool.
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